Search results

SMTP(Simple Mail Transfer Protocol) relay is a method of sending email through a third-party mail server (like SendGrid, Amazon SES, Mailgun, etc.) rather than your mail server. Your server/app passes the email to the SMTP relay, which forwards (relays) it to the recipient. When and why use...

Domain Name System (DNS) Records Setting up DNS records is essential to ensure your domain can send and receive authenticated emails, improve email deliverability, and prevent your emails from landing in spam. What You'll Need: Access to your domain registrar’s DNS panel (e.g., Namecheap) or...

DMARC is an open email authentication protocol designed to protect email senders and recipients from malicious activities, such as phishing, spoofing, and email impersonation. It enables domain owners to specify how email messages that claim to be sent from their domain should be handled if they...

DKIM (DomainKeys Identified Mail) is an email authentication method/protocol used to verify that an email message was sent by the domain it claims to be from. It ensures that the message has not been tampered with during transit. DKIM allows a sender's email server to digitally sign outgoing...

In the world of email marketing, the terms delivery and deliverability are often used interchangeably, but they refer to very different concepts altogether. Delivery refers to whether an email is successfully received by the recipient’s mail server. If the message doesn’t bounce (i.e., it isn't...

What is a SPF Record and How to Set It Up? SPF (Sender Policy Framework) is an email authentication protocol that tells receiving email servers whether an email is sent from a trusted source authorized by the sender. It is implemented by adding a TXT record to a domain's DNS records. The TXT...

Setting up your email infrastructure is the most important step before diving into cold emailing. A well-planned infrastructure ensures that your emails are delivered to the inbox, not flagged as spam, and that your sender reputation remains strong. Here's what I practice and recommend...